A child waiting for magic! Become a magician – give him a book!
For five years now, at Christmas, together with all of you and many partnering companies large and small, we have been running the “Make Magic. Give a book to a child”. Over 10 000 spells have made a child somewhere in Bulgaria smile.
Did you know that one in six children in Bulgaria do not have books suitable for their age. In fact, thousands of children dream of getting a book, but it never happens. Many children live in a locality without a bookshop or library. Many families do not have the means to buy a booklet.
We collect thousands of children’s wishes on www.napravimagia.nmd.bg and each year, after mid-November, anyone can choose a book to purchase and send to a child in the country. The campaign ends on December 15, so that the magical pages have time to reach all their recipients by Christmas.
The campaign “Make Magic. Give a Book to a Child” helps us to remember that poverty is not just a lack of money for basic needs such as a home, clothing and food. Poverty is a lack of opportunity – the kind that knowledge, education and books provide. And all children should have an equal opportunity to become the best adults they can be, right?