Facebook is reportedly building a version of Instagram for children aged 13 and under, who are currently forbidden from joining its main app.
“I’m excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list,” Vishal Shah, Instagram’s vice president of product, wrote on an internal employee message board, according to BuzzFeed News.
“We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.”
The new app would be overseen by Adam Mosseri, the head of Instagram, and Pavni Diwanji who was previously the head of Google’s child-friendly version of YouTube, called YouTube Kids.
Mosseri told BuzzFeed that the company knows “more and more kids” want to use Instagram but that age verification is a challenge for the company. Instagram apparently does not have a “detailed plan” for the development of its child-focused Instagram project.
“We have to do a lot here,” he said, “but part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control. It’s one of the things we’re exploring.”