Fatherhood, which engage and respond child needs improves not only children and spouses life, but as well as those of men
The men influence in child development is important. There are around 3,5 milliard men in the world and all of them are different – tall and short, rich and poor…But there is something which unites a big number of them: 4 out of 5 of them are one’s fathers. Even they are not biological parents, almost all men in the world have connection with children in their role of step fathers, brothers, uncles, grandfathers, teachers, mentors, coaches or simply friends.
First researches on fatherhood in Bulgaria show that often many men in the country remain out of the care for the child due to their desire to ensure family budget.
To support fathers, the partners of the campaign “To be a father” initiated shooting of the first professional video to support fatherhood in Bulgaria. In an intriguing and emotional way it shows life moments of daddies and their children and encourage us to think about the importance of this relation. Its director is Yassen Grigorov . The creative team, which stands behind the video execution includes advertising agency Reforma and production house 5th Degree.
An alliance of 10 non-government organizations started the campaign “To be a father” in September 2014. It aims to raise awareness on the importance of father care for complete child development. The campaign partners organized “Week of the Father” in November 2014 in order to generate more possibilities daddies and children to spend quality time together. Many families and over 100 organizations in the country participated in the initiative.
“To be a Father” is part of the international campaign MenCare – a global fatherhood campaign, which is implemented in over 20 countries in 5 continents. MenCare aims to support men in their role of careful, fair, responsible and nonaggressive parents and guardians in line with the complete child development. The campaign in Bulgaria is launched with the support of OAK Foundation.
Main partners: Animus Association Foundation, Bulgarian gender research Foundation, Gender Education, Research and Technologies Foundation, For Our Children Foundation, Social Activities and Practice Institute, Tulip Foundation, National Network for Children, Applied Research and Communication Fund, Parents Association (main coordinator), Center of Women’s Studies and Policies.